Copy Guidelines & Compliance Requirements
Surge Marketing • July 28, 2024
Purpose
To guide the speaker (A-Roll) in delivering a clear, engaging, and brand-aligned message, and to ensure the final edit contains accurate information.
Action Steps:
- Speak naturally with energy and confidence.
- Maintain eye contact with the camera lens.
- Keep the delivery tone friendly, conversational, and aligned with the brand tone.
- Use short, clear sentences and avoid filler words.
- Pause briefly after key points for clarity.
- Deliver the Call to Action (CTA) with enthusiasm.
- During the editing phase, ensure storytelling clarity.
- Double-check the content for typos and audio synchronization before sending for review.
Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.
There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.
